Graphic design, for me, is about giving an idea its own visual personality. I love exploring how typography, colour, imagery, packaging, and layout can come together to tell a story and make something feel memorable.

My work moves across branding, packaging, editorial design, visual identity, and campaign design, with each project taking on a different style depending on the story behind it. Some are playful and colourful, others are research-driven or culturally inspired, but I always enjoy the process of taking an idea from its first sketch to a complete visual experience.