Branding • Packaging • Marketing Material
Aroi Thai is the sister brand of Tinsels, created to bring a fresh visual identity to its Thai food offerings. The project involved developing the brand logo, designing packaging across different food products, and creating a large-scale marketing banner for the brand’s exhibition in Dubai.
Building the Identity
The process began with developing the Aroi Thai logo and establishing the visual direction of the brand. I explored typography, colour, composition, and elements that could communicate the energy of Thai food while creating an identity flexible enough to work across packaging and larger promotional applications.
The goal was to give Aroi Thai a distinct personality of its own while considering its connection to its sister brand, Tinsels.
From Identity to Packaging
Once the identity was established, it was translated across different packaging applications, including Sriracha sauce packaging and other food packaging. Each format required a slightly different approach to layout and information while maintaining the same recognizable visual language.
This stage allowed me to explore how a logo and identity move beyond the initial concept and become a practical system that works across real products.
Taking Aroi Thai to Dubai
The brand was also presented at an exhibition in Dubai, where I designed a large-scale marketing banner to introduce and promote Aroi Thai in an exhibition environment.
Moving from smaller packaging formats to large-format graphics required thinking differently about scale, hierarchy, visibility, and how quickly the brand needed to communicate from a distance.
One Brand, Multiple Touchpoints
From the initial logo to packaging and exhibition graphics, Aroi Thai became an opportunity to develop an identity across very different applications. The project helped me explore how consistency can be maintained as a brand moves from something as small as a product label to something as large as an exhibition display.