Branding • Packaging • Illustration
A journey through Assam, one cup at a time. Tales of Assam is a tea packaging brand inspired by the landscapes, culture, and rich tea heritage of Assam. The identity uses storytelling, regional inspiration, and distinct personalities for each blend to turn the experience of drinking tea into a small journey back to where it comes from.
Deliverables: Brand Identity, Logo, Packaging, Dieline, Product Mockups
Brand Personality: Cultural • Warm • Story-driven • Authentic
From Assam, With a Story
The process began with exploring Assam's tea culture, landscapes, visual references, and the characteristics that make Assam tea recognizable. I looked at how existing tea brands communicate origin and tradition, then explored ways of bringing more storytelling into the packaging. This research influenced everything from the naming of the blends to the colours, imagery, typography, and overall structure of the packaging.
Brewing the Identity
The process began with exploring Assam's tea culture, landscapes, visual references, and the characteristics that make Assam tea recognizable. I looked at how existing tea brands communicate origin and tradition, then explored ways of bringing more storytelling into the packaging. This research influenced everything from the naming of the blends to the colours, imagery, typography, and overall structure of the packaging.
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Three Teas, One Journey
The collection includes Mist Valley Brew, Emerald Garden Blend, and Brahmaputra Gold, with each blend representing a different side of Assam. Each variant has its own visual personality while sharing the same packaging structure and brand language. Together, the three blends create a collection that feels connected, while still allowing each tea to tell its own story.
The Final Brew
The final packaging brings the identity, storytelling, and product experience together as one system. From the individual tea variants to the structural packaging and supporting details, the final outcome was designed to make opening and experiencing the product feel like discovering a small piece of Assam.
