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Helios
Team Members
Avneet Kaur Arora, Nicki Skelhorn, Ethan
Project type
Smart Urban Mobility Reimagined - Group Project | Brand Strategy, UI Design, Visual Identity, Motion Design
Research & Strategy
I began by researching Neuron’s brand positioning, user behaviour, and its integration with Google Maps. Based on this, I created a target audience profile, a SWOT analysis, and a strategic direction focused on convenience, safety, and inclusivity in urban travel.
My Role
Brand Identity
The Helios logo features a charge icon, representing electric power and movement. I developed a complete graphic toolbox, selecting colours, fonts, and illustration styles inspired by Google's visual system. Assets were chosen to feel clean, youthful, and tech-forward.
App Interface
Using Figma, I designed a user-friendly interface that simplifies ride booking into 3 easy steps. The app showcases features like AR parking, ride pass selection, and Google-powered routing.
Bumper Ad & Motion
I conceptualized and animated a stop-motion-style bumper ad using Illustrator, Procreate, and Procreate Dreams. The ad captures a light-hearted, human story of two riders crossing paths, emphasizing the joy and ease of riding with Helios.
Product Mockups
I also created high-fidelity mockups of Helios e-scooter and e-bike models, used to demonstrate QR code functionality within the app.
Helios is a conceptual e-mobility brand formed by the merger of Neuron Mobility and Google, combining smart technology with sustainable transportation. The project aimed to envision a seamless, human-centred commuting experience through thoughtful design, brand storytelling, and interactive touchpoints.
