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D’Esterre Comox Seniors’ Centre
Services Provided
Performance Campaign, Broadcast
Team Members
Greg Gulyas, Mercedes, Ira Ahmed, Yomna Ismail, Avneet Kaur Arora
Research Insights
Through extensive research, we identified key strategies to elevate D’Esterre’s marketing efforts:
Target Audience: Messaging was tailored to seniors and their families, emphasizing the center’s welcoming community, supportive care, and diverse programs.
Digital Presence: The importance of a user-friendly website and active social media engagement was highlighted to build credibility and foster connection.
Community Engagement: Hosting open houses, themed events, and partnerships with local businesses and schools can create valuable intergenerational programs and boost visibility.
Traditional Marketing: Methods like radio ads, newspaper features, and word-of-mouth remain effective when integrated with digital strategies.
Visual Storytelling: Eye-catching designs in pamphlets, social media posts, and certificates showcase the center’s essence and create lasting impressions.
My Role
Market and Competitive Analysis: Researched trends, competitors, and audience demographics to guide our strategy.
Certificate Design: Created certificates to recognize and motivate volunteers, aligning with the center’s branding.
Pamphlet Design: Developed an informative and visually cohesive pamphlet using professional fonts and brand colours.
Instagram Content: Designed carousel posts to promote volunteering and regular posts/templates to maintain a consistent online presence.
Visual Assets: Contributed to creating a cohesive brand identity with abstract icons and reusable templates for digital and print use.
Conclusion
This project was a deep dive into combining empathy and strategy to address real-world challenges faced by non-profits. By aligning our solutions with D’Esterre’s values, we provided tools that will strengthen its reputation, attract new members, and enhance its community role. The process underscored the importance of research-driven design in crafting impactful, practical solutions.
This project involved creating a branding and marketing strategy for D’Esterre Comox Seniors’ Centre, a non-profit organization that has been a cornerstone for the senior community in Comox, British Columbia, for nearly 50 years. The center provides enriching activities, a vibrant community, and a supportive environment for seniors. Our aim was to enhance the center’s outreach and engagement through modernized marketing techniques and cohesive design solutions.
