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Spiced
Project type
Case Study | Brand Identity, Sustainable Packaging, Multichannel Marketing
Audience
/ Environmentally conscious consumers interested in sustainable products.
/ Food enthusiasts and home cooks seeking authentic Indian spices.
/ Health-conscious individuals looking for quality ingredients.
/ Younger demographic, active on social media platforms like Instagram.
Project Objectives
The primary objective was to craft a brand identity for Spiced that resonated with its ethos of sustainability and authenticity. Another goal was to develop a range of packaging designs and teaser materials that would create buzz around the product launch. This included ensuring consistency across different mediums (print, digital, and motion), developing a series of print ads and mailers, and incorporating teaser posts for social media platforms, all aimed at increasing anticipation for the product launch.
Personal Objectives
On a personal level, my aim for this project was to gain hands-on experience working across a variety of platforms and media. I wanted to push the boundaries of creativity by ensuring all elements of the campaign, from packaging to print and motion, were not only visually cohesive but also aligned with the brand's mission of sustainability. Additionally, I sought to refine my skills in Adobe Illustrator, Photoshop, After Effects, and Lightroom, especially in creating motion graphics and high-quality product imagery.
Tools & Software
Adobe Illustrator: Used for logo design and packaging mock-ups
Photoshop: Product image editing and social media post design
After Effects: Animation and motion graphics for teaser video
Lightroom: Image retouching and optimization.
Deliverables
Full brand identity including logo, packaging design, and colour palette
Print ads (full-page magazine ad and a mailer design)
Social media carousel posts
10-second animated teaser for Instagram
Target audience profiles for campaign strategy
The Spiced project was centred on creating a cohesive brand identity and sustainable packaging. The project expanded across multiple channels, including print and digital advertisements, with a specific focus on social media engagement. The designs showcased the brand’s essence and sustainable values, all while preparing the target audience for the launch through teaser posts, motion graphics, and tangible marketing materials.
