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Tales of Assam
Project type
Packaging Design | Brand Identity | Digital Experience | Website Design
Description
The brand features three signature blends - Mist Valley Brew, Emerald Garden Blend, and Brahmaputra Gold, each inspired by Assam’s landscapes and culture. A panoramic illustration flows across all three tea boxes, creating visual continuity when placed together. The packaging also features interactive die-cuts that reveal tea grains or let consumers smell the tea, and an illustrated map of Assam highlighting tea-growing regions.
Structure
In addition to the packaging, I designed a leaf-shaped tea bag with a painted leaf handle that hooks onto the cup, a small storytelling detail that reflects Assam’s connection to nature and craftsmanship.
The brand extends into a story-driven website, featuring the tea-making process, product storytelling, and QR code integration from the packaging. A motion graphic logo, billboard, and bus shelter ad complete the campaign, aiming for real-world brand application and award submission readiness.
Tales of Assam is a self-directed project that reimagines the tea-drinking experience through immersive storytelling, culturally rooted visuals, and multi-sensory packaging. Inspired by my roots in Assam, the brand blends tradition with a modern, premium aesthetic for millennial tea lovers.
