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Summer Fridays x Fanta
Services Provided
Campaign Strategy, Packaging Design, Digital Marketing
This project involved creating a fictitious marketing campaign for a collaboration between "Summer Fridays" and "Fanta," aimed at young adults. The tagline, "Unlock Your Beauty Flavour with Fanta x Summer Fridays," highlighted co-branded lip balm packaging featuring flavours like vegan green apple, grape, strawberry, and orange.
The campaign integrated both digital and traditional strategies, including social media posts, Instagram carousels, billboards, and a Figma-designed website. A teaser YouTube ad and promotional giveaways were used to boost engagement, all while presenting a seamless blend of beauty and flavour.
