Anmol Tohfa

Jorhat, Assam, India

Freelance work | Logo Design, Branding, Packaging Design

Develop a playful and inviting logo that resonates with the target audience. Create branding elements that can be consistently applied across various platforms.

The project was executed over two weeks, beginning with a series of meetings at the store to discuss their needs and vision. I took detailed notes to capture their requirements, followed by the initial phase of thumbnail sketches. This led to the logo creation, incorporating feedback throughout the process. Mockups were then developed to visualize how the branding would look in real-world applications.
The logo features "Anmol" in English and "Tohfa" in Hindi, with a unique design element where the "n" in "Anmol" and the vowel diacritic in "Tohfa" are joined together, adding a playful touch to the typography.

The final branding package successfully encapsulated the fun and friendly vibe of Anmol Tohfa, establishing a strong visual identity that is both memorable and appealing. We also collaborated on social media through engaging reels, which went viral and increased their sales by 7%, kickstarting their online orders. The branding materials were well-received, contributing to the store's goal of creating a welcoming atmosphere for customers.
This project demonstrates my ability to create cohesive branding solutions that align with a client's vision while appealing to their target audience.